Privacy and Personal Data Processing Policy

Last updated: October 18, 2026

At La Juana Cerro Tusa we respect your privacy. This policy explains what personal data we collect, what we use it for, who we share it with and how you can exercise your rights, in accordance with Colombian Law 1581 of 2012 and Decree 1377 of 2013.

1. Data controller

2. Data we collect

  • Contact data: name, phone number, email address.
  • Booking data: dates, number of guests, preferences and special requests.
  • Messages you send us through WhatsApp, social media, website forms or email, including text, voice notes, images and files.
  • Payment data needed to confirm the booking. We do not store full card numbers; payments are processed by financial institutions or payment gateways.
  • Website browsing data, such as cookies and visit statistics, and advertising campaign data from Meta (Facebook and Instagram).

3. How we use your data

  • To answer your inquiries and manage bookings, payments, changes and cancellations.
  • To assist you on WhatsApp, including through automated replies or artificial intelligence assistants that help us respond faster. You can always ask to speak with a person.
  • To send you confirmations, reminders and information about your stay.
  • To send you promotions only if you have given us your consent. You can unsubscribe at any time by replying "BAJA" or by writing to us.
  • To improve our service and measure the results of our advertising.
  • To comply with legal, accounting and tax obligations.

4. WhatsApp and Meta services

We use WhatsApp Business and the WhatsApp Business Platform by Meta Platforms, Inc. to communicate with you. When you message us on WhatsApp, Meta processes the messages under its own privacy policy (https://www.whatsapp.com/legal/privacy-policy). The messages we receive and send may be logged in our customer service and automation tools so we can follow up with you.

5. Who we share your data with

We do not sell or rent your data. We only share it with:

  • Providers that help us operate: Meta (WhatsApp, Facebook, Instagram), web hosting services, message automation and artificial intelligence tools, and payment gateways. These providers only use the data to provide their services to us.
  • The agency that manages our digital marketing and website, under confidentiality agreements.
  • Authorities, when required by law.

Some of these providers may store data outside Colombia, for example in the United States. In those cases we require adequate protection measures.

6. How long we keep your data

We keep your data for as long as needed to handle your booking or inquiry and for up to 24 months after your last contact with us, unless the law requires us to keep it longer (for example, invoices). After that, we delete or anonymize it.

7. Your rights

As the data subject, you can:

  • Access, update and correct your data.
  • Request proof of the consent you gave us.
  • Know how we have used your data.
  • Revoke your consent and ask us to delete your data.
  • File complaints with the Superintendencia de Industria y Comercio (SIC), the Colombian data protection authority.

8. How to exercise your rights or request deletion of your data

Write to us at admin@lajuanacerrotusa.com or on WhatsApp at +57 302 102 5621 with the subject "Personal data". We will answer inquiries within 10 business days and claims within 15 business days at most, as required by law. The detailed steps to delete your data are available at https://www.lajuanacerrotusa.com/en/data-deletion.

9. Security

We apply reasonable technical and administrative measures to protect your data against unauthorized access, loss or misuse. Access is limited to the people who need it to assist you.

10. Minors

We do not knowingly collect data from minors under 18 without the authorization of their legal representative.

11. Changes to this policy

We may update this policy. We will publish the new version on this page with its update date.

© 2026 La Juana cerro tusa. All rights reserved.